Letter from the CEO: Spring 2025

Even after more than a decade of witnessing God’s extraordinary provision for The WellHouse, I still find myself grappling with the temptation to worry—particularly when it comes to funding. I suspect that many CEOs and Executive Directors of nonprofit organizations can relate. However, rather than dwelling in uncertainty, we must ask ourselves: what proactive steps can we take? After ten years in this work, I have a few insights to share. 

Stay Focused on the Mission 

The concept of “mission drift” is a real and pressing challenge, especially when organizations face financial constraints. I have seen nonprofits—originally established for different purposes—redirect their efforts toward serving trafficked individuals solely because funding was available, often in the form of federal grants. This shift, while financially motivated, can be detrimental. At best, it results in services that are secondary to the organization’s core mission; at worst, it leads to ineffective programs that fail to meet the true needs of survivors. Such misalignment not only impacts the individuals we seek to help but also drains critical resources—both financial and relational. Staying true to the mission is not just a best practice; it is an ethical responsibility. 

Diversify Funding Sources 

Relying heavily on grants—particularly government funding—is a precarious strategy. The recent uncertainty surrounding federal grants caused many organizations to panic. Fortunately, at The WellHouse, we have always approached government funding as a tool to strengthen our financial position and reserves rather than as a primary dependency. By prioritizing sustainability, we have built reserves that allow us to continue our work, even if external funding is reduced or eliminated. Every time I complete a grant application, I am reminded of the importance of having a clear sustainability plan—one that ensures the longevity of our mission, regardless of external funding fluctuations. 

Build a Strong Foundation 

Early in my career, I sought advice from the director of a well-established faith-based nonprofit while planning to launch my own organization in South Carolina. His advice was simple but difficult to accept: take more time to plan and secure sustainable funding before opening. Impatient to begin the work, I moved forward sooner than advised, and ultimately, the organization had to be absorbed under his nonprofit’s umbrella. This lesson reinforced the critical importance of laying a strong foundation before launching any mission-driven initiative. 

At The WellHouse, we consider mentorship a vital part of our work. By guiding emerging organizations, we not only strengthen the broader network of survivor support but also cultivate trusted partners for referrals and collaboration. Recently, a nonprofit I have been mentoring shared a comprehensive plan, complete with a well-structured budget and sustainability strategy. Their confidence in their calling, combined with their meticulous preparation, gives me full confidence in their future success. 

Committed to Helping Others Succeed 

Recognizing the importance of strong leadership and sound planning, our Board of Directors recently established a dedicated committee to mentor and guide organizations committed to serving trafficking survivors. This initiative, offered at no cost, reflects our deep desire to see this work carried out with excellence and sustainability. If you are committed to doing this work well, we want to help.